Our Aim

Supporting cyclists and organisations for over 25 years.

  • Affordable coaching
  • Tailored training plans
  • Overseas cycling events
  • Sportive and route organisation
  • Carrying out risk assessments
  • Communication and on-the-day support

At Via Roma we deliver top level events that our customers love and that have the capacity to grow for future years. If you’re about to embark on an event for the first time we will happily help take the stress away, guiding you through what is required. This can include route planning, communication lines, risk assessments and on the day support, tailored to your event requirements. Part of this package can include full use of our event route signage.

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The Via Roma team can provide sessions to all levels of cyclists, whether you’re a commuting to work, cycling to keep fit or have specific targets for competitive events, Via Roma can help!

  • Level 2 trained coach
  • 25 years’ coaching experience
  • High quality coaching weekends in the Cotswolds

On top of our standard coaching sessions, we run high quality, tailored coaching weekends. These are for cyclists who are looking to embark on a cycling challenge, and to also provide useful information and advice. Mid-week breaks are also available, along with single day trips and seminars. Additionally, we can assist in your own events, offering "on-the-bike" advice and guidance.

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Overseas Training and Experiences

Whether you’re looking for a challenge or maybe a laidback cycling holiday, Via Roma have the right trip for you!

For a unique experience, why not try our overseas trips?

  • Week long training camps in Mallorca
  • Laid-back Tuscany experiences
  • Sightseeing cycling trips
  • 5* Accommodation and catering

At Via Roma, we are always looking for new and exciting overseas trips, so keep an eye out on our events page.

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Via Roma will go the extra mile to help you hit your cycling goals. The team is made up of professional and skilled cyclists that tailor bespoke plans to support your individual requirements.

  • Raced for the pope’s team Amore & Vita
  • Skilled in all levels of cycling
  • Worked with British Cycling for over 5 years
  • Supported large UK cycling events

My name is Grant Bayton and I’m the proud owner of Via Roma. I was born into the world of cycling; travelling around the UK seeing the great cyclists of the 80’s and 90’s with my father, Phil Bayton (Olympic cyclist). I have over 25 years of experience and for the last 5 years I've worked for British Cycling, helping event organisers in delivering cycling events, training volunteers and working with various authorities in safeguarding road racing on the open highway.

If you’re looking for a professional coach, trainer or cycling event organiser that can support you with your cycling ambitions, you’re in the right place.

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Contact Us

To contact us about any of our services, please use the form below, or alternatively call us on +44 7432 555742.