About Us

My name is Grant Bayton and I have over 25 Years' experience in the world of cycling from riding to delivering events. I raced as professional cyclist for several years that includes racing for the Pope’s team Amore e Vita that is an Italian based team, I was fortunate to race at a reasonable level for a number of years which gave me the skills to understand what is required to be dedicated and organised in all levels of cycling.

I was born into the world of cycling with my Father Phil Bayton who was a successful professional cyclist for over 20 years; his claim to fame was finishing 4th in the Munich Olympic Games along with winning many National events in the UK. I was taken all over the country to watch my Dad compete, this was a fantastic childhood experience meeting some of the great cyclists of the 80’s and 90’s.

I have in more recent years worked for British Cycling for over 5 years helping Event Organisers in the delivery of events, training volunteers and working with various authorities in safeguarding road racing on the open Highways.

All of the above has given me a wide breadth of knowledge and skills across the sport of cycling, I have also built a comprehensive database of influential contacts within the word of cycling that has helped with the delivery of many events of my own.

Our Aim

My aim is to support organisers in delivering top level events that will have the capacity to grow along with being sustainable for future years. We also provide coaching to all levels of cyclists with weekly plans at an affordable price to help accomplish goals and aspirations. We tailor each training plan around the individual's circumstances, thus ensuring the finest care is given to each athlete.

If you're about to embark on event organising for the first time we will help take the stress away guiding you through what is required, this can include route planning, communication lines, risk assessments and on the day support, tailored to your event requirements. Part of this package can include full use of our event route signage.

Along with the event support, Via Roma provide also run our own events, this includes Sportives that are set in the beautiful surroundings of the Cotswolds, Overseas Excursions, for example; Tuscany for a very much more laid back cycling holiday, weekend breaks to the Ghent 6 track racing that include VIP tickets, and competitive events for those that are looking for that competitive edge. See our Events Page for upcoming events.

British Cycling Guidelines are used for all our Events and Coaching.


I’m a level 2 trained coach with over 25 years experience in the world of competitive cycling including the professional circuits in both the UK and across Europe, with a vast knowledge of road racing etiquette, racing tactics including riding as an individual or in a team. Myself and the team of coaches I work with can provide sessions to cyclists just starting out, this may be general commuter riding, cycling to keep fit or generally just building confidence on the bike to get the best out of your cycling.

We also cater for cyclists that have specific targets for competitive events, and can coach for Team support and Management.

Via Roma run high quality coaching weekends for those that are about to embark on a cycle challenge and are looking for useful information and advice. These coaching weekends can consist of daily coaching sessions, or spread over two days riding in the beautiful Cotswold countryside along with 4* accommodation and sessions tailored to individual needs, such as nutritional advice and even fitness testing if desired. Part of the coaching session will include advice and demonstrations on various mechanical These weekends are entirely customisable to suit requirements and are tailored to suit the athletes needs dependant on the type of event or challenge. Mid-week breaks are also available, along with single day trips and seminars. Additionally, we can assist in guiding in your own events offering "on-the-bike" advice and guidance.

Overseas Training Camps and Cycling Experiences

We have the knowledge and experience to tailor a truly unique trip to suit all skills and abilities. Examples of our trips include week long training camps in the popular island location of Mallorca with carefully structured training plans and objectives to drive and develop athletes, to more laid back Italian experiences in the rolling hills of Tuscany, driven at a more leisurely pace including sightseeing trips to local vineyards and hostelries as well as ancient towns and monuments, coupled with five-star accommodation and catering. We are always looking for new and exciting overseas trips so keep an eye out on our Events page.

Contact Us

To contact us about any of our services, please use the form below, or alternatively call us on +44 7432 555742.